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Sony has a big battle against facebook and oculus rift as both want to intergrate social features into their virtual reality devices. However, and idk if Sony understands this but Playstation home can be the game changer for social media and project morpheus if Sony decides to market it better and adds an intuitive ui to it. 

I'm also not talking about facebook.com vs Sony Corp im talking about facebook vs Playstation in vr social media.