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Intrinsic said:

unfortunately what you are saying is very true... but it doesn't end there.

Reason for this is just how important these reviews have become. Studios actually get/miss bonuses if their game score below  certain review average. You have things like review embargos or lobbying for better reviews. You have situations where a good or bad review can completely influence how well or poorly a game sells. Reviews are serious business. hence why I insist that they need to be taken much more seriously.

I agree that they should be taken more seriously, as all of that is quite true. The gaming industry as a whole needs to be taken more seriously inside and out, though.