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celticlonewolf said:
Doesnt it still work out less expenxive to get a 360 plus gta than sonys bundle? If so why will it make a huge diff?

Because it's relating the game to the system. People see GTA4 Ps3 box they wont think of 360+GTA4 also Ps3 > 360 in europe so more people will want it. ALSO its a 60dollar discount so the difference between the price wouldnt be as huge if it wasn't bundled.