Personally, I think Nintendo of America as a whole has lost independent power, lack of Western targeted games and poor marketing decisions have cost it potential sales that they probably didn't need to break the bank over so much as just try things outside of the previous box they built for themselves that collapsed with the Wii in the middle of the last generation.
I am not saying they need to clone MS and Sony marketing habits but the fact is they failed to establish any sort of Identity with their more recent hardware and rarely give spotlight outside of Nintendo Direct videos to games that might go against the Mario style groove like they did in the glory days of NES through even the N64. They are more content to feed on games that almost sell themselves like the Mario franchise and Zelda then step up.
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