It's R@D fault entirely.
1. It was R@D responsibility to release a demo that was good, but keeps you wanting more. Their demo has clearly turned off many of the early reviewers. Example 95% (random guess) of Forza praise started after the demo was released
2. They should have known a 3rd person squad shooter would draw comparisons to GOW, from the early previews R@D has failed from a gameplay standpoint, while making it single player only.
3. Why would they ever even allow it to be interpreted that they don't care about gameplay as long as it looks good.
Me personally I have been waiting for a good playstation multiplayer game since Socom.