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sully1311 said:

PS4 bundle was only announced 2 days before Friday, whereas the official FIFA bundle was announced at Gamescom and available to pre-order since, plus the FIFA exclusive marketing is with Xbox.

But then why didn't the XBO FIFA SKU sell the best? It just doesn't make sense. I think people were just buying XBOs because of the price cut and getting other games. Not that Microsoft would complain about something like that, if anything, it's much better than a boost from a game. It means they're more interested in the console itself. Perhaps we'll see a similar price cut reach the states, if the success of this UK one says anything.