Sony: MS "punched themselves out of the fight"

[rocketpig]

Torillian said:
I just don't understand how people don't get the PR job. This is their job guys, they understate the competition and overstate themselves. You seriously want the guy to say "We're gaining some momentum now and it looks like we may overtake the 360 in a few years, but damn man we have no chance of winning against Nintendo, let us all bow down to our new overlords"?

It's not his job to tell you the truth, it's his job to tell you the truth, spun as best as he can to make his company look awesome. This no more makes him a douche than the Nintendo guy who said that the 360 was a shitty idea for MS's investors, or the MS guy who said that Master Chief showing up on UT3 was because the PS3 has no games.

I've done (and still do) PR work myself. I don't think it's my job to act like an asshole and overstate my company's position in the marketplace. Talk up what you do. Leave the competition out of the conversation. Focus on how you're bringing the consumer what they *need* and how your product fulfills that need; don't talk trash on your competition who is handily beating the shit out of you in both marketshare and profit.