Bungie and Activision are looking deep for good review scores

[o_O.Q]

Never said:

I'd say it's relevant only as a sign of how far they have to look for the positive reviews.

I don't rate these opinons less than of an IGN or Gamspot reviewer; however, if they had to scoure the more obscoure sites on the web to find the positive reviews it highlights the many less flattering reviews which they decided not to advertise.

On seeing that ad, I wouldn't have to go to IGN or gamespot to know it didn't score highly.

fair enough thats a good point