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haha, Europe and others don't give a shit about the 360 and SONY will own there, guarnteed. Another thing yeah the 360 will have the advantage in the US from a software standpoint, duh. But I guarntee you MGS4 and GT5P which are probably billion dollar franchises will out do a measly $100 price difference. And wen u factor in Blu-Ray which everyone is gonna have, causuals will care about that and anyone u says they won't is a fool. The 360 arcade won't do shit factoring in GTA IV based off the fact it don't have a hard drive for the install. Multiplayer a new feature for the GTA series will help SONY more based off the fact the online is free and i guarntee u some causuals will have online and be aware about it. PS3 will have accomplishments so acheivements will cancel each other out. The episodic content u will have to pay for and if we are to belive that they don't finish GTA's then y the fuck would they want it. Hardware issues for the 360 won't help its image either. I'm not saying the cheaper price point wont do anything, it will just not as be as big as some people belive it will be.