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It won't help with FIFA, but based on VGC preorders, it looks like it's helping with CoD, so maybe Microsoft should just be choosy about what they get exclusive advertising for. Then again, maybe getting exclusive advertising like that is necessary for them to stay relevant at all with third party. Sure, CoD:Ghosts might have sold a little better on PS4, but it was close. Imagine what would have happened if they hadn't gotten the advertising? It'd be a slaughter.