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Exclusive marketing doesn't do for MS what it does for Sony, so it may seem like a waste of money; however, if they just stopped, you can bet Sony would swoop in and secure the deals for themselves. That wouldn't end to well. This whole exclusive DLC on X console, and marketing stuff is a game MS started, a game that worked very well last gen. It just so happens that karma has finally come around to bite them in the rear.

 

Mr Puggsly said:
S.T.A.G.E. said:
Fusioncode said:
I think Microsoft just likes buying things. Like it gives them joy to spend money.


This. Whats the point of making things when you can just buy them? Thus their continued lack of identity.


And what's Sony's identity? Destiny? They pushed that harder than any of their own games.

Also, MS has the more noteworthy IPs. Such as Minecraft!

Sony's identity is pretty clear, they're offering a powerful gaming focused machine at a reasonable price the runs the best version of most mulitplats, and has their staple exclusives and first party support. 

MS is getting their identity together but it's still in rough shape, at the moment it just feels like their identity is "We're doing what Sony did a few months ago". They need to differentiate further. I still think taking Kinect wasn't the best idea, cutting the price to $399 with Kinect would have been much better.  People may hate it, but it's still something that would have set it apart. As is, the mainstream consumer just sees it as the console that isn't a PS4. MS can't rely on third party superiority anymore (multiplats are better on PS4) and their first party output is quite... well worrying. They've got SO (which won't be pushing any systems) and a remaster collection and then... QB sometime in 2015, along with Fable sometime in the summer.... Then another Forza and Halo to close the year and maybe Scalebound thrown in there somewhere (PD and CD are probably 2016 titles).