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GTAIV isn't going to be as helpful to hardware sales as everyone thinks, nor will it sell as many copies as it did on the PS2. The previous installments sold as well as the did because they were released on a console that was already selling extremely well. This isn't the case with either the 360 or the PS3. There's also the fact that most copies of the previous GTA installments were sold on a console that cost $199 or less whereas the 360 and PS3 are considerably more expensive. Last, but not least, the last GTA's were released during the holiday season. GTAIV is coming in the spring.

DLC isn't going to matter to anyone except hardcore gamers who already own 360's. Most people couldn't care less about online gameplay and have never even hooked up a console to the internet, much less will they give a damn about extra content that they'd have to pay for.

 

Consoles owned: Saturn, Dreamcast, PS1, PS2, PSP, DS, PS3