Zekkyou on 24 September 2014
| Conegamer said: So the great price war begins. And people said that the PS4 wouldn't be below £350 for years. I know this isn't official, but how wrong they were. |
I expect anyone who said that was referring to Sony's own baseline RRP. Retailers like Amazon will offer promotions regardless to how successful a product is; they want as big a piece of the pie as they can get. Offering a product cheaper than your competition is an easy method of achieving that.
It's still pretty silly to assume Sony won't offer a permanent price cut for years though. Especially since Sony have already stated that they plan to "rigorously pursue" PS4 sales to expand their network business. Price cuts and promotions will obviously be a part of that strategy. Raw sales wise, cheaper is always better.
