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DonFerrari said:

Well any "simplistic" calculation would give this kind of bizarre flaws... Why didn't Bloomberg gone for Sony Marketcap and made the same assumption, because that would also mix useless things... I quite believe they used a more positive number to put their analysis (and I'm not that far from believing 23B would be a fair price to pay on the whole Xbox brand) just said that it was obtuse to say Sony in whole is worth less than Xbox brand while PS brand is far more valueable than Xbox brand.

Sony as a whole isn't worth less than the Xbox brand, that much should be clear to everyone.  And PS could likely be more valuable than Xbox with what they've built up over the years.  But since the Xbox and PS brands don't have detailed information on their gaming sectors alone that specifically includes their "balance sheets" (assets and liabilities) and "statements of income" (sales, profits and losses) it's hard to put a tangible value on them.  Though in a market value setting the 2 brands could be worth a lot more than what's on paper, which would be as much as the highest bidder would be willing to pay for them (Xbox or Playstation).