Sony To Post $2 Billion+ Loss

[DonFerrari]

FiliusDei said:

Zekkyou said:

FiliusDei said:

All of Sony is worth less than 18 billion. It is quite possible for the ps brand to be 5b.

$18b is their market cap, not their linear worth.

That is the price the market says it is worth. Sony has about 150billion in assets but has about 130b in liability. If you were to buy sony, you would pay around 18-20 billion maybe a little more. I have no idea what the value of the ps brand is and that would include IPs, studios etc.

I also have no idea what the comparison would be between XB and PS brands value.

If anyone has the info please enlighten us!

I would think the PS is worth more than XB because of all the somy owned studios and IPs.

Xbox were evaluated at 23B, and you say PS should fetch more, but you also said PS brand is worth 5B, so you were quite lost...

On the methodology to determine the Xbox brand worth see this.

foxtail said:

DonFerrari said:

Quite possible... it baffles me that MS during X360 times (without Gears being theirs) the brand was 25B but people saying Sony in entirety were worth less.

And you know how they came up with all those pointless valuations for the Xbox brand, all they did was use a simple revenue multiple (price-to-sales) that used Nintendo as the benchmark.  

It all depended on how much Nintendo's stock sold for times its trailing 12-month revenue then applied to Xbox revenue estimates.  The higher that multiple was on Nintendo's end, the higher value they could say the Xbox was worth.  

It's a simple and erroneous calculation that has little basis in the reality of the situation.  Nintendo shouldn't be used to determine the value of Xbox because they are too different and using multiples gives us a shortsighted view.

Well we can both agree it was bad made evaluation... because if we would evaluate PS brand worth based on earning using Mojang (350M but sold for 2.5B) then PS Brand would be worth like 75B.