walsufnir said: Marketing partnership between Sony and Activision payed off, obviously. Money spent well. |
What the most noteworthy IMO is that they risked to spend the money on a new IP, like they spent money on another new IP, Watch_dogs with success.
Their money was indeed really well spent between Destiny and Watch_dogs, the only money they spent on marketing exclusivity this year, I do think, both games being the best selling games of this year.
But PS3 hardware > X360 hardware in UK this week? Wow!