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Acevil said:
Zekkyou said:

$18b is their market cap, not their linear worth.

Market cap is still good idea of what the market thinks sony is worth. However I think the company is no where near worth 50 billion (Namely since the decline of in the 00s) or that Sony Playstation Brand is worth 25 Billion. 

Of course, but market cap in itself is almost useless when trying to value a single asset.

How much PlayStation is worth would depend on who is buying and why. If let's say Amazon wanted to buy their way into the core gaming industry, PlayStation could be worth more to them than Sony's own market cap. Not just because it's a huge pre-established gaming brand, but because it would simultaneously remove what would otherwise be their biggest competitor.