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Soundwave said:

Outside of a comic book convention I've never seen a 17-24 year old girl with a 3DS. And I travel a ton, am in about 30-40 major airports a year. Not once. 

Iwata is talking about Animal Crossing numbers from Japan I believe btw. The demo split is not the same in North America, nor is Animal Crossing as popular in the West period. 

I've never been to a comic book convention and I've seen several ladies my age playing their 3DS. Keep in mind the 3DS doesn't have a particularly massive install base in the US, and half of that install base is quite young of course. You're unlikely to randomly see an adult (man or woman) playing their 3DS even if they do have one. Anyway, we all know that anecdotal evidence is not admissible in court, or on vgchartz.

Mobile devices are also very popular in Japan (see Puzzle & Dragons), so the 3DS faces no less competition there than in the West.