kumagawa said:
Zones said:
SweetTalia said:
kumagawa said:
Jizz_Beard_thePirate said:
Wait... weren't their tons of articles saying they made 500 mill in one day? Wtf... And I wonder what the net profit is too |
Activision did make $500 million, through sales to retailers (and digital downloads) who have now made back $325 million selling to their customers.
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so 325 million is profit then?
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$325 million revenue.
Less than $200 million would go to Activision due to retailers and platform holders taking their cuts.
So if we assume the budget plus marketing for Destiny is $250 million, then the game would still be in red.
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Activision's revenue for Destiny is $500 million, they do not sell the copy's to retail at retail price they are discounted ($40-45 is standard) so there are a lot of currently unsold copies out there.
Activsion sold between 11-12.5 million copies to retail in 1 day and retail have now sold 5.4 million of them to customers.
So in 5 days 43% - 49% sell through.
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You are correct.
Though it is worth mentioning that if many copies are left unsold, retailers may demand Activision to either push for discount or return the unsold copies to Activision.
So I think it's more fair to strictly talk from the sell-through generated revenue, which's final.
Oh and due to digital version of games becoming more prominent, the unit figures you have stated might not be entirely accurate.
