Destiny grosses over $325 million worldwide in first five days

[kumagawa]

Zones said:

SweetTalia said:

kumagawa said:

Jizz_Beard_thePirate said:
Wait... weren't their tons of articles saying they made 500 mill in one day? Wtf... And I wonder what the net profit is too

Activision did make $500 million, through sales to retailers (and digital downloads) who have now made back $325 million selling to their customers.

so 325 million is profit then?

$325 million revenue.

Less than $200 million would go to Activision due to retailers and platform holders taking their cuts.

So if we assume the budget plus marketing for Destiny is $250 million, then the game would still be in red.

Activision's revenue for Destiny is $500 million, they do not sell the copy's to retail at retail price they are discounted ($40-45 is standard)  so there are a lot of currently unsold copies out there.

Activsion sold between 11-12.5 million copies to retail  in 1 day and retail have now sold 5.4 million of them to customers.

So in 5 days 43% - 49%  sell through.