Sony To Post $2 Billion+ Loss

[Alby_da_Wolf]

archer9234 said:

Alby_da_Wolf said:

So it's phones fault...
I don't buy expensive phones, a cheap but rugged Motorola is more than enough for me, but I really can't understand why almost all people willing to spend a lot on these things go with Apple or Samsung like sheeps when many top end Sony models match them in HW, SW and communication features and, in some models, add water, shock and dust resistance, that in devices so expensive should be very desirable, and on top of all this, they offer a distinctive style, quite different from competitors. Luckily, recent polls show people liking (but this won't necessarily reflect on sales) the latest Motorola, Nexus and HTC top end models more than both iPhone 6 and the latest Samsung, maybe people are waking up, but I'd have expected a warmer welcome for the latest Sonys too.

Think of this issue like Origin VS Steam. Ignoring Origin having only EA games for a second. Once you get something from one brand. You don't want to bother gettting anything else. Even if another brand is better. Just stick with one thing. You don't have to deal with buying apps etc. under something else. You have to get lucky like Samusung to have enough people just leave Apple.

Yes, this is a sensible explanation, maybe I tend to not get or simply forget it, particularly about Samsung success, because of all the Samsung products I or my family ever bought, only one is mildly satisfying and the others are or were utter crap. I also thought Android would have made easier to change brand preferences, but it actually didn' happen in a significant scale. Or maybe it happened a positive thing that happens to not favour Samsung competitors, phone users are mostly OS agnostic and almost exclusively buy basing themselves on apps, functions and HW features, so the leader brand just needs to satisfy these requests of theirs and brand fidelity gives it the edge on competitors.