Cobretti2 on 16 September 2014
Read a marketing book it will explain why this form of marketing works. The leader of the industry is always attached by the competition. Sure apple has lost share but lots of people still think apple shits gold bars, so they are seen as the leader. Read some of the articles about the iphone 6 and you will see how some of the media is even brainwashed.
Best example of this style marketing is Coke vs Pepsi. Go on youtube and watch some Pepsi ads.
