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Once upon a time, all that could push sales of a game was a great demo. Basically the game spoke for itself and then word or mouth carried it through.

These days, we don't even get demos anymore, rather we get a teaser, a trailer, then a collection of stratgic leaks, then finally... dev fucking diaries. All to do one thing, "talk" about a game rather than let people actually play the game. So yh, games (or rather sales) are all about generating hype these days and not about actually making a good game.