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I think its pretty clear that money, and not fan satisfaction, was the motivator of this deal. It just a bad move period and I am not sure how they were surprised that they got the reactions they did. What I do think hurt them the most was the brash dishonesty about the exclusivity. A simple "first on Xbox" would have sufficed. Saying that the game will achieve its maximum potential through a deal with Xbox is utter garbage. The game is also on Xbox 360 so their if their dream can be achieved on the 360, surely it could have been done on PC and PS4. Ultimately the biggest issue is their communication. "Did we consider our PC and PS4 fans when when made this deal? Yes. They can buy the temple of Osiris." Why are companies so bad at PR? No one is forcing them to give these crazy responses.