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I wouldnt spend 500 million on a game but a max of 150. If i had no choice though i would do it like i suspect activision has done and put a max of 150-200 million in game development, server maintenance, dlc and all other costs associated with maintaining an online game. Then the 300 remaining i would put into marketing, hire people to flood gaming forums with hype, get promotional time on popular tv shows, etc.