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The reason is to incentivize developers to publish it on Xbox first (or exclusively). There is merit to that strategy, but it might not work anymore since Sony is in such a commanding lead. Practices like that only work when you're already on top. True indie studios don't have the budget to make a lot of different versions, so they'll want to get it out first on the platform that will make them the most money, and if that's successful they can make ports. If you're trying to catch up from behind, developers will look at the Xbox policy and shrug them off, knowing they'll make more on PSN anyways.