Destiny makes $500 million Day One

[kupomogli]

mornelithe said:

kupomogli said:

mornelithe said:

"That number has been widely misinterpreted as a production number for the first game," Activision CEO Eric Hirshberg explained in an interview today at Gamescom. "That number is an all-inclusive number that's several years worth of investment, including marketing and several games, and a lot of up front investment in things like engines and tools that will be able to be used for years to come."

http://www.engadget.com/2014/08/13/destiny-500-million/

Well damn.  Bungie sure got the short end of the stick then didn't they.

What do you mean?  They basically got the bulk of their marketing and engine costs paid for by Activision for the next 10 years/4ip, that's pretty much a win-win for both companies.  Acti's got a new blockbuster franchise to pimp, and Bungie's got financial flexibility for years to come.  

Bungie  only made $500 million off the deal, while Activision gets the next big franchise.  In the next eight years, we're guaranteed to see atleast four more Destiny titles and Bungie is going to only be paid regular development costs, so we'll say 50 million per year, while Activision profits billions per game.

Now I do agree it's Activision that took the risk as there's the possibility that Destiny wouldn't become the next big thing.  In that case it would have been Bungie that won out.  I just feel that Bungie's probably wishing they asked for more.