pokoko on 10 September 2014
| DM235 said: Just to clarify some people's assumptions, Activision did not earn $500 million in income. That is the total retail value. Activision's share is probably half of that ($250 million), with the rest going to retail stores, platform royalties, shipping costs, etc. However, that is still probably enough to cover the initial development costs, marketing, and future DLC development. Assuming that 10% of people bought the $100 Guardian edition, or bought the $35 Season Pass in addition to the game, the sales for day one are about 7.15 million copies. In my opinion, the sell through for day 1 would have been about 6.4 million. I expect week one to be about 9.6 million (1.5 x day 1 sales). My prediction for the platform breakdown for day 1 is as follows: PS4 - 3.0 million XB1 - 1.8 million 360 - 1.0 million PS3 - 0.6 million |
I agree with most of what you've said, except that they probably aren't talking retail price. If they're talking wholesale, or the price at which Activision sold to market, then the price per unit would be lower, as it wouldn't include retail mark-up. Throwing digital sales into the mix makes trying to reverse-engineer the math even harder.
