Just to clarify some people's assumptions, Activision did not earn $500 million in income. That is the total retail value. Activision's share is probably half of that ($250 million), with the rest going to retail stores, platform royalties, shipping costs, etc. However, that is still probably enough to cover the initial development costs, marketing, and future DLC development.
Assuming that 10% of people bought the $100 Guardian edition, or bought the $35 Season Pass in addition to the game, the sales for day one are about 7.15 million copies.
In my opinion, the sell through for day 1 would have been about 6.4 million. I expect week one to be about 9.6 million (1.5 x day 1 sales).
My prediction for the platform breakdown for day 1 is as follows:
PS4 - 3.0 million
XB1 - 1.8 million
360 - 1.0 million
PS3 - 0.6 million
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