Destiny makes $500 million Day One

[kupomogli]

mornelithe said:

kupomogli said:
They've got a 10 year contract, but didn't Activision say the advertising budget alone was going to be $500 million? They made their money back day one when it comes to the games development and advertising budget, but no one knows what they paid for the 10 year contract between Bungie. They'll probably get their money back by the second game though, if not the first.

Also, in the press release, Activision is stating how they've already made $500 million. I don't think you'd factor in first party and retail sellers cuts additionally, because to me it sounds as if that $500 million they've announced is already factored in.

"That number has been widely misinterpreted as a production number for the first game," Activision CEO Eric Hirshberg explained in an interview today at Gamescom. "That number is an all-inclusive number that's several years worth of investment, including marketing and several games, and a lot of up front investment in things like engines and tools that will be able to be used for years to come."

http://www.engadget.com/2014/08/13/destiny-500-million/

Well damn.  Bungie sure got the short end of the stick then didn't they.