crumas2 said:
I'm not sure what your response had to do with my post, but I can see that you cling to the belief among advertisers that they cause the majority of sales across all product lines. This may be true for products such as soap or breakfast cereal, but for major purchases such as gaming consoles a much higher percentage of consumers either rely on store sales staff or recommendations from other consumers. Internet users are also going online to read reviews of products. It's a bitter pill to swallow for those in the advertising biz, but there it is. Welcome to the self-deluded world of marketing and advertising.
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that's mostly the opposite... it's way harder to convince on cheap product that yours is better and keep loyalty than on expensive one.... how many time in your life time will you change of soap brand or cereal brand ??? I know some people never change.... but not the majority... when it comes to cars... a lot of people are staying at one brand.... like only chevy's or only ford... why??? because those product are presented and targeted to one category of people.....
you'll probably never sell a porshe or a beamer to a deep south white trash who loves his chevy trucks and will never change... but porshe and BMW simply don't target those people, and the product in his essence is made for a different market.... same thing with consoles.... you win a console generation when your marketing strategy was the right one from day one when you start R&D on a new product not when you do the best product....
look at right now WII is dominating and I don't belive PS 3 best specs, and XB 360 best library will ever catch up.... last gen PS 2 best library, XB best spec...game cube a balance between the two.... PS 2 dominates....
you might make research but yourself or I should say those 80% are biased anyway from the start.. they look at different reviews... but they'll loke at what their friends have what the hype is around too.... you can name so many products like that it's not even funny and it's usually when it cost more money.... consoles, is a good exemple, but look at MP 3 players... iPod is almost a generic name now... when IT IS NOT THE BEST MP 3 player out there.... same with speakers... when you look at bose maybe one of the most fashionable speaker brand especially the accoustimass series... you see them everywhere.... it's maybe one of the crapiest brand for the price.... you can get way better from more professional brands for cheaper... so if people where really looking at (unbiased) benchmarks and tests without a certain bias themself.... a lot of people wouldn't buy those brands if the choice was based on quality and/or performance....
advertising and marketing is powerful, because it takes a social and psychological approach in it's developement and not only numbers and equation, like in pure finance or economics..... in other words finance accounting and economics are made to make sure you'll generate a profit with your product.... marketing and advertising is there to make sure your product will make more profit than anybody else..... what ever the fundamental quality of the product is, by chosing the right target market with the right product with the right message to deliver at the right period in time..... nintendo, son, ms didn't chose those direction because thought it was cool but because they thought it was the right time for the right target.... 2 failed and one did the right choice....and you can clearly see that it is a marketing war between sony and MS right now for the second place... nothing else....
SORRY FOR THE SOMEHOW OFF SUBJECT
