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Lesson being, wait to see the lay of the market when various products are competing for the same consumers and if purchasing a non-market leader product, you have the leverage as a consumer to wait until you see the buyer's incentive you want (whether that's free pack ins or a sale or a permanent price cut) that pushes the sale.

Unfortunately, you don't have the luxury for a market leader's product in most cases as you won't see the same incentives being offered.