Do you want this generation to be shorter, longer or the same length as last gen?

[Arkaign]

MoHasanie said:

Nem said:

From a profitbility point of view, the gen has to be as long as the last one. Its not even a question of if.

Why? The consoles are reportedly not sold at a loss. 

It can literally take hundreds of millions into the billion plus zone to launch a flagship console, then it takes years to reach profitability due to overhead.  unit by unit is not the same as paying for tens of thousands of employees, licensing, legal, support, marketing, warranty, R&D ongoing, etc. It's an expensive business.  iirc 360 lost so much in 05 to 07 that it never fully covered the early losses, and og xbox was another 3 billion in the hole.  ps3 lost a ton too.