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jake_the_fake1 said:
even if the PS3 comes in 2nd place, Sony would still have won because their blu-ray format is the standard for HD, and it will slowly replace DVD, and this is what Sony wanted.
Their is allot of money to be made from royalties, so they'll easily regain all their money back plus profit.

This myth was already addressed in this thread, but the BDA is a consortium of over a dozen different companies. Sony does not get these profits alone.