| Ka-pi96 said: So recently Microsoft have stealthily advertised Destiny with perfume, and that has come in for alot of criticism on the internet with some people calling it an insult to Activision/Sony. Yet not too long ago Sony criticised EA Access by saying it was bad value and they (and all their costomers) didn't want it on their system. This was a more blatant insult to EA/Microsoft. Yet was praised by some. So is this a case of double standards? Sony get praise for doing something, while Microsoft get attacked for it?
Update: Microsoft are effectively being criticised for a clever marketing ploy to bring people in and then text saying that Destiny is actually an upcoming game and links to retailer websites to buy the game. That really is LESS of an advert to what's on the Xbox homepage. Check it out below. I'd be willing to bet Sony will/have before advertise games that Microsoft have exclusive marketing deals for on their website before, how is that any different to the Destiny fragrance website? |
There is a difference between this add and a feature that has the potential to introduce a new way of big publishers to milk IP. This will not end well for MS not on a consumer standpoint but could very well effect there relationship with Activision.
