Sony vs Microsoft double standards?

[DonFerrari]

Ka-pi96 said:

DonFerrari said:
On TR... what would people say if Sony just put an ad in their site "TR coming to PS4 in Summer 2016"??? Probably would piss MS because they avoid like hell to say it isn't exclusive. And the flack MS got for it is just from taking a game from PS4 with no real benefit to anyone, have Sony done it with any AAA game?

And regarding lawsuit... if Sony have a deal with Activision regarding the exclusive advertisment for the game they could sue MS because their contract prohibit MS from doing it (sure MS could allegate not knowing it, which is BS since they have those kind of contracts and Sony announced the deal) and anyway MS used trademark from Acti and/or the parfum and could be sued for it as well...

On the hypocrisis side, you are being more than most people by knowing the roles were reversed the same would happen, since sony got a lot of flack and support from the EA case and MS for this ad. It all relates to fanbase.

Good Tomb Raider example, that's the point I'm trying to make. I liked Microsoft's Destiny ad and I think it would be brilliant if Sony did something similar for Tomb Raider. The issue is that a lot of those criticising Microsoft's ad would probably praise Sony's one...

Sony can't sue Microsoft. Sony don't hold any of the rights or have any agreements with Microsoft about it. Only Activision/Bungie can do that. Sony could pretty much force them to sue Microsoft on their behalf but they couldn't sue them by themselves. Not as if it would get anywhere anyway. Microsoft would say they didn't intentionally break copyright, which they didn't because this was clearly an attempt to get around the copyright. So unless Activision could prove they intentionally broke copyright they couldn't really do much. Especially considering the ad only stayed up for a short time. If it was there for months maybe Activision could succesfully sue them, but it was up for just a few hours so not much they can really do. Activision probably did say to them take down that site, and Microsoft complied. Can't really sue them after that...

You're probably right, it's just a fanbase thing, but isn't that the problem in the first place?

Well the example is good because Sony decided to respect one of their partners and a competitor decided to made a deal (that in some way harm Sony). But MS couldn't hold itself over a  ad? For a case were they have the right for temporary they didn't announce it clearly, for the case they have no right they tried to let people know they have the fame? That is hypocritical on your side.

Sony can sue... if they have a contract with activision about the ad rights (the ad rights are now Sony right in this way) them anyone promoting the game that aint Sony can be sued by then. And as the other guy said, even a regular person could make a complaint to the regulatory chamber for ads. They wouldn't go that far probably, but they may document it and have someone at MS agree and them circunvent those kind of agreements the same way and be protected.

What is the problem? Sony fans defend Sony and Bash MS, MS fans defend MS and bash Sony? So the problem is you trying to say one side get double standard and the other not.