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Ka-pi96 said:
BMaker11 said:

One is making a statement on a value perspective.

The other is finding a shitty loophole to a contract (the type of contract this company has practiced for years) then whining saying "we wanna advertise, but we can't"

Not. The. Same.

You mean a contract that they never signed and have probably never seen? The contract is between Activision and Sony, it's got nothing to do with Microsoft. So if this is indeed using a loophole in the contract who told them about the loophole?


Does Adidas need to sign some contract with LeBron/Nike in order for them NOT to advertise LeBron on their basketball-related items? No.

Same thing with Destiny/Activision and Sony. They signed an exclusive advertisement deal, so MS didn't have permission for the the Destiny Ad. 

Every Ad that is related to a featured Product/Person needs permission or signed contract, which MS didn't have with regards to Destiny.

Although, I find it clever and amusing the way MS presented it :)



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