On TR... what would people say if Sony just put an ad in their site "TR coming to PS4 in Summer 2016"??? Probably would piss MS because they avoid like hell to say it isn't exclusive. And the flack MS got for it is just from taking a game from PS4 with no real benefit to anyone, have Sony done it with any AAA game?
And regarding lawsuit... if Sony have a deal with Activision regarding the exclusive advertisment for the game they could sue MS because their contract prohibit MS from doing it (sure MS could allegate not knowing it, which is BS since they have those kind of contracts and Sony announced the deal) and anyway MS used trademark from Acti and/or the parfum and could be sued for it as well...
On the hypocrisis side, you are being more than most people by knowing the roles were reversed the same would happen, since sony got a lot of flack and support from the EA case and MS for this ad. It all relates to fanbase.
duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"
http://gamrconnect.vgchartz.com/post.php?id=8808363
Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"
http://gamrconnect.vgchartz.com/post.php?id=9008994
Azzanation: "PS5 wouldn't sold out at launch without scalpers."
