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Sorry guys. The absolute king of competitive trolling was Apple's response to the Windows 95 launch. They drove a trailer in front of Microsoft's headquarters with a huge banner that read simply:

C:ONGRTLNS.W95


In the immortal words of Wile E. Coyote, "Genius! Pure, unadulterated genius!"

 

(dang, should be a backslash after the C:, but you get the point)