I think an accurate way of thinking of it is that they are "games for adults that adults consider to be kid's games".
Of course it depends on who you consider to be kids, but do we really think that, despite the fact that adults would consider them to have strong "kiddishness" about them, that more kids are looking forward to the next Super Smash Bros than to the next Call Of Duty, or to the next Zelda over the next Assassin's Creed.
These games are "kiddy games" that apeal more to adults who are willing to enjoy them in spite of (or perhaps because of) their "kiddy" image, rather than kids who are more likely to, when given the choice or when they reach a certain age (but certainly not as far as adulthood), shun things with a "kiddy" image.
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