Microsoft doesn't have permission from someone to use their product information in advertisements to sell their systems. It's a violation of their trademark.
Sony made a business decision to not open up access to subscription plans because of what they forsee it potentially doing to their ecosystem. No trademark or copyright violations or contraction violations.
However, some people are getting their undies in a bunch thinking, "How dare they insult the company!" Some people are going to complain about anything, so it's probably not worth worrying too much.
Let's look at it though: Microsoft is known for establishing exclusive marketing deals, so to try to weasel outside of it and use someone else's trademark to promote their system when they aren't authorized to do so is "insulting." Sony decided to not make a business arrangement with a company because they didn't believe it was a good deal, and some people think that is "insulting."
I don't think using someone else's creation to promote yourself without permission is the same kind of "insulting" as not entering into a business deal that seems to be bad for your company.
