The most well-known video game characters to non-gamers.

[prinz_valium]

Fusioncode said:

Soundwave said:
Mario. No other character is even close.

In terms of "non-gamers" I think Pikachu is more recognizable. Pokemon has a TV show, movies, trading cards, and tons of merchandise. 

thats why it is not #1

some think its a tv show. not a game ;)