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shikamaru317 said:
jlmurph2 said:
Why didn't they save the NFS Rivals DLC sale until this month then?

Yeah, dumb decision by EA. They did the same thing with Battlefield 4, they put it's DLC on sale a few weeks before EA Access released. 


It's actually a smart decision.  They want to make money.  To make the most money off of games free on the services, they will charge full price DLC after the game is on the services in the hope that people will pay DLC.  Those who had the game for a while either bought the DLC or wouldn't at the full price.  To make a quick buck before the (price gouging as some of you see it) EA strategically made the discount before the EA Access release.