Alby_da_Wolf on 02 September 2014
Maybe this time it's doing quite a little effort, but after committing the opposite mistake in the past, MS is learning to make efforts commensurate to the results it can reasonably expect in Japan. The next step could be making efforts commensurate to the MAXIMUM results it can reasonably expect, but for that it'll need to watch how the first steps work, first. OTOH we can expect both MS and Sony to make bigger efforts in China, as its population is so large that even a niche market would be huge, just imagine if the same share XB360 has in Japan were achieved on China population, it would be more than 15 million lifetime.
