Why PS3 will benifit from GTA IV alot more than 360

[ultraslick]

Microsoft would end up benefiting more from the Release of GTAIV if they hadent already paid 50 million for the DLC.

But now they are already overly invested. If hardware sales are close at all in NA on the release week of GTAIV, then IMO Microsoft looses.

I believe WW, Hardware will be in Sony's favor, but if its within 10,000 of a difference in NA, then that will be telling for how well the PS brand is propelling itself.