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Squeezol said:

I wonder if Fifa or Madden generates more revenue? I'd bet for Fifa, but to be honest I'm not sure.

I'd guess Fifa from sheer volume but, then again, people in the US spend a ton of money on videogames.  People try to get rare "cards" to make their team the best.  If I'm not mistaken, the very best cards can sell for around $100 via online auction.  Players get really into it.  The guy I spoke with said that rare cards from last year's game will still sale, as many people only buy a new game every other year or when there is a major jump in quality.

There seems to be a very real economic ecosystem in place around these franchises.

I'm certainly not going to sit in judgement.  I think, for a lot of these guys, Fifa or Madden is the game they'll play for the next several months.