I can understand why a glance at some of these stats could shock some people.
But think about what's being complained about: money is being used to pay people to run the charity (which may be a pretty big organisation). That seems like a waste, an extravagance - we donate good money to help sick people and hundreds of thousands a year pay for some CEO, CFO etc. to get a pretty high wage. So scrap the high wages for executives - pay nothing, or a much smaller amount. Then who will run the organisation? Probably not those guys - unless they are one of the few people who are willing to dedicate their work to something and give up making a good living just because it's for a good cause.
Or even if not the executive salaries / overheads, think about that 27% that is acceptable to people - the research. What does that money actually go into? Research, obviously, which is good. But how does money translate into research? Equipment and materials, sure, but the biggest part of that money is going towards people - doctors, lab assistants, whatever. How is your good ice bucket challenge money helping when it's really just allowing some doctor pay for his car, his house, his holiday? All because he is so selfish he won't do the research for poor pay.
Also, perhaps the most obvious point, that chart is for last year's expenditure. That 100 million just raised is 4 times higher than the entire expenditure last year, and there's no reason to assume that the breakdown of how it is spent will be exactly the same as last year's expenditure break down... if we come back and find that executives salaries have increased from a couple of hundred thousand to 10 million apeice, then we can start complaining.







