I doubt Bloodborne will sell better than The Order, just because the consumers it will get are a more "hardcore" niche, and The Order is the one getting the more casual masses.
It's like I love Disgaea but it's sales are ridiculous if compared to a lot of games inferior to it IMO.
BUT, Bloodborne is getting a lot of attention and I do think it will get a great launch, but even so, just wait to the start of the graphical hype to The Order and there is it, it will sell better, the game looks amazing and is a shooter (even not being a traditional shooter but a little fantasy oriented) so it will end up selling better in the launch. But well, it's just me guessing stuff here xD.
I'm really looking foward to both
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Yeah i am hyped for both, and will be getting them at launch if posible, i must also add that i agree with your statement BUT only in the case that the order gets good reviews.
