Love him or hate him, PewDiePie is influential in the video game industry. You Tube videos are some of the best advertising.

[Dadrik]

JayWood2010 said:

If i had any influence on sony, MSFT, or nintendo id be paying this guy and other big youtubers to do "let's play" of their games.

For the record i dont like him either

Well, Warner Bros Games hired him to play the Dying Light demo for the last VGX, and it was one of the most epic fail I've ever seen... So I don't think that would be such a good idea :P