libellule on 04 April 2008
@Kasz216,
Currently people are buying more PS3 than Xbox360 even if the Xbox360 is cheaper and had a better line-up
is it not Brand loyalty ?
I think it is.
Also you said,
""If Consumers have the time to research things, brand loyalty's effect is GREATLY reduced because people know what products actually fit their needs instead of what they perceive best fit their needs.""
==> if they made research, they will discover RRoD and buy even more PS3, you are right man,
I completely agree.
Time to Work !
